However, they recognized what they were proposing would also elicit an emotional response from the community. Recently, our Casino Executive Team at Spirit Mountain Casino proposed such an opportunity. If I was to go to our Tribal Members with a sure-fire business opportunity, an opportunity supported by documentation, facts, and figures that would make us $5,000,000 I am certain the response would be, “Awesome! That sounds great.” Or perhaps if we were not promptly moving along with the opportunity we would hear from our members, “Why are we holding back and not plunging right in?”